The Ayodhya administration has imposed a significant restriction to preserve the sacred character of the Ram Janmabhoomi Temple area, banning the sale and delivery of liquor and non-vegetarian food items within a 15-kilometre radius of the temple. The order, announced in early January 2026, targets online food delivery platforms like Zomato and Swiggy, as well as local establishments, following repeated complaints from residents and pilgrims about non-veg supplies in the periphery, particularly along the sacred Panchkosi Parikrama route.
This move builds on an earlier May 2025 resolution by the Ayodhya Municipal Corporation, which sought to prohibit the sale of meat and liquor along the 14-km Ram Path connecting Ayodhya and Faizabad. However, enforcement of the prior ban remained limited, with over two dozen licensed liquor shops reportedly still operating in the area.
Authorities have issued stern warnings to hotels, homestays, and hospitality businesses in the zone to refrain from serving non-veg dishes or alcoholic beverages. The decision aims to uphold religious sentiments, maintain spiritual ambiance, and align with Ayodhya’s evolving status as a premier pilgrimage destination post the 2024 temple consecration.
Local sadhus and devotees have welcomed the measure, viewing it as a step to protect the sanctity of the holy city amid surging tourist footfall. Critics, however, question the practicality and scope of the 15-km radius, with some online discussions highlighting debates over personal freedoms versus cultural preservation.
The ban reinforces Ayodhya’s “temple economy” focus on faith-aligned development, complementing ongoing infrastructure upgrades and economic growth while emphasizing harmony and respect for traditions in Uttar Pradesh’s spiritual hub.